PROFESSIONAL PROFILE:

• 10+ years experience in corporate identity/brand management, marketing, advertising, print communications,

web design and statewide public visibility campaigns.

• Dynamic team leader with successful track record of taking projects from concept to launch, and translating

business objectives into effective, compelling visual communications that drive results.

• Diverse background in budget management, vendor management, strategic planning and print production.

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Self-starter committed to excellence; track record of meeting the most demanding deadlines and communicating

effectively with cross-functional teams, and external vendors and agencies.


SKILLS & EXPERTISE:

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Expert level in design, illustration and photo manipulation for print, web and digital platforms

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Highly skilled at producing sharp, impactful and professional designs in Adobe Illustrator, InDesign and Photoshop and PowerPoint presentations

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Effectively manage photo and video shoots; keen insight into working successfully with photographers,

videographers and freelancers

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Front-end web design, e-communications and blog set-up Contact and Mail Chimp




PROFESSIONAL EXPERIENCE


United Way of Mass. Bay & Merrimack Valley, Boston, MA  2007-present               

Art Director — creative lead, concept development, brand management and development, print collateral,

e-communications, high-end concept presentations, infographics, web design & editing, photo shoots, video graphics,

event siganage and collateral, social media, and print production and management.

• Re-branding of print collateral and signage at signature events at the Copley Marriott, Boston Convention

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Successfully conceptualized, developed and launched “Brain Building in Progress” campaign, an $8 million partnership

between the Mass. Dept. of Early Education and Care and United Way. Materials created included website, signage,

Trade show graphics, activity kits, posters, templates for awards and certificates, and promotional items. Recognized

by CEO and organization’s Board Members for outstanding work.

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Created multiple series of co-branded designs for Starbucks, The Boston Children’s Museum and multiple corporations during corporate giving campaigns. Corporate partners included Eaton Vance, Bank of America and John Hancock.

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Establish the creative direction of business critical revenue generating campaigns such as Women’s Leadership,

Board Match, and Family Fund.

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Designed high-end invitations and supporting materials for exclusive fundraiser hosted by New England Patriots owner

Robert Kraft and the late Myra Kraft.

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Spearheaded development and launch of “How I LIVE UNITED” campaign featuring former Boston Mayor Thomas

Menino and former Lady Diane Patrick; developed billboards and print ads for campaign.

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Identified and executed creative direction for “Donor Appreciation” Campaign, featuring ads in The Boston Business

Journal, The Boston Globe and The Boston Herald thanking Leadership donors and corporations.

United Way of Mass. Bay and Merrimack Valley, Boston, MA                1/2006 – 6/2007

Junior Art Director — Print collateral, web graphics, creative collaboration (creative director, copywriters, marketing

directors) for public visibility and annual campaigns for the nation’s #1 non-profit as ranked by Forbes Magazine.

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Managed and created materials for “Turn it up, Get Active” public campaign comprised of posters, video/video packaging and print ads which ran in local media outlets including Metro Magazine.

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Created a streamlined series of invitations and materials for fall season of events to establish a consistent look and feel,

and reinforce branding.


Soté Design, Boston, MA    5/2001-5/2005

Principal & Senior Designer — logo creation, print collateral, advertisements, event graphics for corporate and non-profits clients, creative team management, vendor contract negation & management, photo shoots, press checks, and budget management for design agency.

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Delivered creative vision while meeting strict deadlines and budgets.

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Maximized ROI and reduced costs by building partnerships with third party vendors and photographers.


Freelance Design/Consulting work


Provide creative guidance and solutions to the visual communications challenges and needs of a variety of clients including March of Dimes, American Cancer Society, YBWS Society and The Advent School among others.

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Established logo and brand identity to be used in collateral, website, and promotional materials for growing non-profit.

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Created invitations, program books, and e-communications for organization; managed projects and deadlines.

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Celebration of Life Cancer event – Partnered with founder of event celebrating survivors to create event awareness

via printed materials and social media. Assisted in establishing an online presence via web launch.


Education


Women’s Entrepreneurship Certificate, Cornell University    12/2020

Mini-MBA, Digital Marketing, Rutgers University, Newark, NJ               12/2013

BFA in Communications Design, Massachusetts College of Art, Boston, MA    5/2001


Awards & Affiliations


Women’s Empowerment Ministry “Business Woman of the Year”             2/2021

Mentor of the Year, The Education Cooperative     9/2020

Community Partner, Information Pathway for Norwood High School     9/2020




Resume (another version, a lot of the non-design related jobs can be cut but some of the design work may be written different than the previous one)


CONSULTANT, Administrative ManagerInstitute for Spiritual Life and Psychotherapy/Pastoral Counseling Services of the South Shore (PCSSS) AUGUST 2020 – Now

Lead strategic planning, business operations, staff communications and board engagement. Supervise Administrative Office Staff. Administration of Fiduciary Matters. Insure HIPPAA Compliance. Facilitate communication with clinical staff and oversee monthly meetings. Oversee relationships with external partners and constituents. Prepare Quarterly Board of Directors Meetings. Collaborate on Marketing, Development, and Outreach for organization.


Consultant, SOCIAL MEDIA/web design

Boston Main Streets Foundation  2017 – Now

Write and implement a communication strategy used on their website and social media. Foster collaboration with the organization’s Board, Main Streets Executive Directors from 20 neighborhoods, and City of Boston Mayor’s Staff to promote events, manage vendors/accounts/data, and ensure equity regarding grants. Facilitate discussions to determine grant recipients, oversee distribution and follow-up of grant receipts and usage, execute administrative tasks, and follow-up during the grant process). Write and re-purpose evergreen content for communication strategies and documents for new grant-funded initiatives, and ensure access to information across districts in multiple languages.


CREATIVE DIRECTOR, Brewster Branding  2014 – Now

Build brands for non-profits and businesses by working with founders and staff to craft their brand strategy to reach their target audience and achieve measurable goals using web design, social media marketing, and traditional marketing materials.


Art Director, united way of Massachusetts bay 2005 – 2017

Create designs, social media graphics, and new website for the organization to communicate with board members, the public, donors, and organizations they fund via giving campaigns, events, and community drives. Oversaw grant reviews and worked with the Board and volunteers to award grants and ensure the consistency of metrics in the process.


Therapist, the well 2011 – 2013

Provided outpatient therapy as first as an intern and then a staff member to individuals (including children and teens), couples, and families. Started an outpatient group for individuals who self-identified as having anxiety, depression, and other mood disorders — including conduct disorder.


Therapist, new life counseling center  2011 – 2012

Interned as a therapist and later joined their staff as a therapist working with mostly children and youth. Provided outpatient therapy for adults and developed a groupfor parents working to regain custody of their children in addition to scheduled therapy sessions.


Intern therapist, norma Kent counseling center  2011 – 2012

Interned as a therapist working with individuals (children and adults), couples, and families. Partnered with another intern to create a women’s group offering therapy and child care during our scheduled meeting time. The group focused on working with a small group of high-functioning woman managing anxiety, relational and workplace issues using talk therapy, group exercises, and outpatient therapy in addition to the group.